R+P Post 4: Audience Groups of Interest

The audience group we decided to research was:

• Age: 16-25
• Gender: Both male and female but skewed towards females
• Personality traits: Trendy, cool people who are aware of current trends in music, fashion etc.

We asked Flora Cox, a 17 year old girl who fits into the described target audience about her music taste and her music consumption:

From this video we can see that our target audience are fans of genres such as Drum and Bass and Synth Pop (which is our chosen genre).