R+P Post 3: Music Genres that Interest Me

Genre is going to be extremely important throughout this project as it is essential to have a clear genre throughout the music video and the marketing of our artist in order to appeal to the target audience of our genre.
 I like a wide range of different music genres and listen to different genres depending on my mood or what situation I am in. As a group we all listen to similar music and so started by researching a genre that we all had in common:

UK Garage
UK Garage is electronic music that comes from the UK originating in the 1990's.

An example of a UK Garage track that I enjoy is Garage Girls- Lonyo



I enjoy old UK Garage from the early 2000's from artists such as So Solid Crew and Kyla who have a distinctive old-school look/image:

From researching UK Garage artists we came across songs such as Blk&Blu by Chase and Status which we particularly enjoyed the music video to:

As we enjoyed this song we researched what genre it came under and discovered it was Dance/Electronic. As we enjoyed the song and video we decided to research further into this genre. 

Dance/ Electronic

- Wikepedia

From researching tracks under this genre we came across the artists AlunaGeorge and we were attracted to a lot of her tracks:

We enjoyed her music and therefore decided to settle on electropop/ synth as our chosen genre as it is a modern genre that we thought we could create a fun music video and marketing campaign for.